Nairobi, Kenya, Jun 28 -
When Ariel detergent brand came back to Kenya after a short hiatus, the market, especially the top positions, was saturated with other brands. Yet they had set their eyes on the ultimate leadership position. Seven years later, they are the leading brand in the detergent market.
According to research, Ariel detergent is the current market leader claiming about 30% of the market share.