Dear Mr President, I have high regard for you. You are an impressionable man who has ‘seen it all’ in terms of what the world has to offer. You come from an affluent background. The problems you face aren’t similar to what ordinary Kenyans face.
I actually believe that you have done well to open up the presidency and you have made it within reach of common wananchi. You fought heavy shackles to ascend to the top seat. I know you mean well. You love Kenya and Africa as a whole.
There is just one problem I have with you Mr President, it looks like somebody somewhere isn’t advising you correctly. With my limited knowledge of communication, allow me to give my unsolicited two cents in the hope that you smell the coffee.
As one scholar noted, in communications, familiarity breeds apathy. Because you have been pulling such brilliant PR pieces for the last 4 years yet like a sore thumb numerous challenges have refused to go away, I believe that the timing of the ‘dab’ was inappropriate.
Secondly, before going mass, your team ought to have tested the message with a small group of people that are representative of your target audience. From the negative feedback the message has generated and continues to generate, I believe that this point was skipped.
How did you end up ‘dabbing’ with a dance crew when the doctors are still on strike and Kenyans are dying? Isn’t that the highest form of being aloof in a country where the collective cries for help have fallen on deaf ears. There is no urgency to resolve the stalemate. It now looks like the private sector has engineered the slow response so that they can cash from the collapse of the public healthcare system.
How did you allow yourself to be dragged in the PR gimmick in a manicured lawn at the comfort of your office to ‘dab’ yet Kenyans are dying of hunger due to the biting drought? Kenya, as it is right now, is a land that has moved past the walls of apathy and scepticism, what threatens this nation is a deep sense of cynicism.
Mr. president, make me understand how you managed to spare a few minutes to dab while there is a biting voter apathy across the country partly because of the selfishness of the political class? While the intention of the dance was meant to ignite the zeal of the youth to register and vote, I strongly believe that a different approach would have sufficed. That dance summarises the arrogance of the political class to the needs and welfare of ordinary Kenyans.
Mr president, elections are less than 6 months away, yet you promised us 5 stadiums, 1 million acres of agriculture, modernised police force, double-digit economic growth, and millions of jobs for the youth; instead of dabbing, why don’t you dedicate that energy to try and achieve some of your campaign pledges?
No, Mr. president, this is the time to fast and pray. This is the time for you to wear sackcloth and deny yourself choice foods so that you can focus on the divine duty of bringing back this country on the right track.
I can’t understand your out of touch with reality approach. I can’t fathom how you sleep at night while the nation you lead is in a mess. I can’t wrap my mind around the idea that my president dabs while the country is in a state of pain, confusion and anger.
Those who are advising you will definitely cost you big time. You might come back as the president for another second term, but you will find a country that has chilling levels of apathy and indifference towards patriotic duties. But should you end up as a one-term ‘meat eater’, the blame will squarely be put on the lap of your advisors.
Your actions are quenching the flames of passion that once burnt brightly in Kenya. You were the hope of a regime change in this country. In you, we saw a Joshua who was going to take us to the promised land.
Please, for the sake of the sanctity of the office you hold, do not allow temporary clicks and shares to drive you. As you demystify the office you hold, also demystify this feeling that the Presidency is a preserve of a few communities.
Four years of a ‘cool’ president has given us one of the worst doctors strike in the history of our country.
Four years of a ‘cool’ president has handed us world War two locomotives in the name of the Standard Gauge Railway yet it gobbled up a budget of an electric train.
Four years of a ‘cool’ president has given us hot air promises packaged as public relations (PR), large scale unrestrained corruption, unfulfilled promises and pain in the flesh of the people of Kenya.
Four years of a cool president has doubled our taxes and driven the cost of living to unprecedented levels.
Four years of a cool president has led to the total collapse of the moral fabric of our nation. Everyone now wants to ‘eat’.
I’m tired of having a cool president, I want an effective one.